The Lehigh Valley IronPigs are rapidly becoming the most entertaining minor league franchise in all of Major League Baseball. They are the Triple-A affiliate to the Philadelphia Phillies, but that has zero to do with their intrigue. It is their marketing and public relations departments that really shine for this club.
First off, what do you think of when you hear the word pig? Does bacon come tom mind? Yes, that’s what the folks in the Lehigh Valley organization think too. They market bacon more than they market their baseball team, and that is not a bad idea at all.
The Phillies are a storied MLB franchise, have won a World Series in the past decade, and have a religious fan base. But no one cares too much about minor league teams and the IronPigs don’t have any uber-prospects walking around their clubhouse, so there are not any great promotional ideas…Except bacon!
Their new website URL is http://smellthechange.com/ and the loading symbol is a steaming piece of bacon. With the change they’re asking fans to smell came new uniforms, and damn I want to rock one of their hats:
They have pork races at their home games:
And today they tweeted out something even more radical:
Mmm… bacon-flavored cotton candy!? Of course it’s our brand-new flavor for 2014 (Honest to goodness). pic.twitter.com/W5n4NrV1OE
— IronPigs (@IronPigs) March 7, 2014
Yes! They created bacon-flavored cotton candy! The people working for this organization are clearly geniuses and the real question is, how did they end up working for a Triple-A ball club in Allentown, PA?
