On Sunday, companies like Bud Light, Maserati and Volvo competed against one another in the highly coveted Super Bowl 2014 ad spots. The winner among all of these? We were surprisingly charmed by a crowdsourced Doritos commercial featuring a young boy and a time machine that “runs on Doritos”. The ad was created by Raj Suri, an Intel employee who shoots and acts in commercials as a side job.
The entire Doritos ad was shot in less than 8 hours with a budget of $200. For winning the crowd-sourced ad contest, Suri will receive a pretty sweet payout of $1 million for his creativity and effort. Honestly, we couldn’t tell a difference between the ad below and the other big brand commercials created by high-budget ad agencies. Is it time for big brands to take a serious look at crowd-sourced content?
